Category Archive for "Digital Transformation"

The customer journey is marketers’ top priority

Jun 15 2017

According to the Omni-Channel Data Trends Report on current and future marketing plans, marketers’ top priorities for 2017 are: The customer journey…

2017 internet trends for Cloud: lock-in and governance

Jun 06 2017

Mary Meeker’s chunky presentation on 2017 Internet Trends for Cloud and much else, includes insights on the switch by companies all over the world to…

Digital transformation is difficult, but is it enough?

May 22 2017

Transforming a company’s culture, people, processes, tools and business models is a lengthy and complex task.  The benefits from digital transformation can…