How to deliver actual outcomes
We’re always looking for ways to deliver remarkable outcomes. To that end, we adopted Tom Gilb‘s Impact Estimation Tables during our product development journey. There’s a tendency to jump in and start building stuff before you know how you’ll determine success. We advocate doing just enough thinking up front to design the measures to quantify the outcome. This gives real clarity of purpose to the build. So, nail the measures before you build-measure-learn. At Product Camp LDN 2017 we shared our learning and experiences. Click here to view the presentation.