Sky Entertainment needed a platform to complement its movie channels.

Helping Sky believe in and deliver better

Outcomes

  • Visitors across the platform rose 150%
  • Top search result in Google for ‘showbiz’
  • Operations streamlined
  • New ‘Sky Living’ site live in just 9 weeks
  • Agile methods adopted by other Sky departments

With customers demanding more in terms of the latest entertainment news, rich media content and other interactive features, Sky recognised the need to replace its existing Showbiz, TV and Movies websites.

Sky Entertainment needed a platform that could serve the latest entertainment news, rich media content and complement its on-air movie channels.

Energized Work introduced Sky to the concepts of agile, and teams that acted like start-ups. The first site went live in 5 months. Once Sky Living, TV and Movies sites launched, Sky Living took the number one slot in Google for ‘showbiz,' and across the three sites: visits jumped by 190%; visitors by 150%; page views by 400%; time on site by 28%; online surveys showed a marked increase in user satisfaction.

Don’t let it end like this…