The end user is always right

The end user is always right

5 ways to put users at the centre of every digital project

If it’s to succeed, every digital project has to be adopted by real, live people. Failure here is the most direct route to wasted time and money (and one of the main reasons why between two-thirds and three-quarters of digital projects fail).

On one hand, the answer is simple: get user feedback (and act on it).

But all too often, if this is done at all, it’s done too little or too late.

Download our new mini-guide, The End User Is Always Right (Especially When They’re Wrong), to learn:

  • How to ensure your most dearly held assumptions don’t derail your project’s effectiveness
  • How to eliminate barriers to adoption before they become barriers to adoption
  • 5 tips for making the most of user feedback that you can begin to use right now

Get your free copy.

Download: The end user is always right

Don’t let it end like this…

We have been building remarkable things out of the internet for clients like Sky, British Gas, Cisco, EY and Barclays since 2007. If you’d like to find out what we could do for you, get in touch.

Combined Shape

Combined Shape

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