If it’s to succeed, every digital project has to be adopted by real, live people. Failure here is the most direct route to wasted time and money (and one of the main reasons why between two-thirds and three-quarters of digital projects fail).
On one hand, the answer is simple: get user feedback (and act on it).
But all too often, if this is done at all, it’s done too little or too late.
Download our new mini-guide, The End User Is Always Right (Especially When They’re Wrong), to learn:
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