Tag: roi
Thursday, 3 February 2011
Track costs and benefits visibly together
Posted by Simon Baker
Have you noticed that costs and benefits are rarely seen together? I mean literally on the same page or board. Are we afraid of what the truth might tell us? I think this is the case when I've seen business sponsors protect initiatives dear to their heart. Also when product managers continue to add features to their product when user demand has already been satisfied. The blinkers are on. They pretend they can't see anything that might cause harm to their 'darlings'. If it can't be seen it doesn't exist, right?
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