AGILE IN ACTION

Without numerical measures we wouldn't know what to do. The problem is, when numerical measures are used as targets they cause people to think their sole purpose is to achieve them, usually to the detriment of everything else. When managers own the targets and use them to force performance they bring out the wrong behaviors. People cut corners to meet the targets. And targets are everywhere. We blinker ourselves to everything except our targets and forget about the real needs of users. In pursuit of our targets we make local optimizations that are suboptimal for the throughput of the whole system, the wider organization.

Think of a product stream as a small company working exclusively on a product and delivering features that excite users to maximize profit and growth. The stream invests in its relationship with users and is set up to compete on the basis of speed. It has everything it needs to conduct business, from concept to production to operational support, and unlike a project it persists as long as the product is in service. It includes a dedicated and diverse technical team that is actually part of the business and helps them use software more effectively. It self-organizes for optimum delivery and minimum risk, and produces flexible software that responds as the business learns from user and market feedback.