Thursday, 29 December 2011
People don't buy what you do, they buy why you do it
Posted by Simon Baker
Simon Sinek says, "people don't buy what you do, they buy [because of] why you do it." He argues that our brain is wired to start with why. We make decisions emotionally, subconsciously, and instinctively (based on the limbic system) and then justify our decisions and actions rationally, consciously and intellectually (based on the cerebral cortex). Despite this we're inclined to talk a lot about what and how and often not really mention why.
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Monday, 12 December 2011
Too busy chopping wood to sharpen the axe
Posted by Simon Baker
The prevailing management (and financial) mindset in companies today is focused on efficiency, productivity, and costs. The primary concern is to maximize all assets and capabilities so that nothing sits idle. What this really means is keeping people working at 100% utilization.
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