I previously mentioned that we've been
applying
iterative development to grow better user experiences so I
found the following words and the video particularly interesting.
"Instead of starting with technology start with people and
culture. If human need is the place to start then design thinking
rapidly moves on to learning by making. Instead of thinking about
what to build - build in order to think. Prototypes speed up the
process of innovation because it's only when we put ideas into the
world that we really start to understand their strengths and
weaknesses. And the faster we do that the faster our ideas evolve.
Instead of seeing the primary objective as consumption, design
thinking is starting to explore the potential for participation.
The shift from a passive relationship between consumer and producer
to the active engagement of everyone in experiences that are
meaningful, productive and profitable."
Tim Brown of
IDEO urges designers to think big:
Sunday, 10 January 2010
Getting past design to design thinking
Posted by Simon Baker - Permalink
