Be your users’ best friend

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Frankly I’m tired of manifestos. It’s not that any of them are bad. They are well intentioned and usually well formed but they’re too open to interpretation. And I, like anyone else, have my own interpretations. That said I’m grateful to Alisatir Cockburn and those involved for writing down a
manifesto for users.

UX has always interested me and, for the last year or so now, we’ve been working with an increasingly user-focused approach applying iterative development to grow better user experiences. I’ve wanted something simple that I could chant in my head to remind myself that we’re here to ‘please’ users and the manifesto spurred me to action. So, here’s my de-manifesto’ed user chant …

As a user I want a product that:

  • Solves my problems
  • Works reliably
  • Evolves as my needs evolve
  • Enables me to work effectively
  • Lets me see my job getting done
  • I enjoy using
  • Occasionally delights me
Simon Baker
Simon Baker
Simon Baker is chief swashbuckler at Energized Work, a guerrilla technology lab based onboard HMS President in London. Simon cofounded Energized Work and in 2009 received the Agile Alliance Gordon Pask Award. He speaks internationally about applying agile and lean principles and techniques in business, software development, and information technology. With 22 years experience delivering software in the media, retail, healthcare, financial services and banking sectors, Simon is a leader doing things differently to find out what matters and get the right things done in the right way. He isn't afraid to question conventional thinking and disrupt the status quo. Simon feels strongly that work shouldn't feel like work and he has a track record creating exciting working conditions that help people change the way they deliver software for the better.

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