I've talked about being
customer-driven : See everything
from the customer point of view first, understand value from the
customers' perspective, ask what they want next and deliver it to
them quickly.
In the
charter , express the product
vision in customer terms. Start to create a
product backlog by first
capturing the product sponsor's strategy as goals expressed in
customer terms. Organise the goals as a tree with the vision at the
root.
Break goals down into smaller
goals (and be careful not to go too far so that strategy
becomes tactics). The goal tree is a strategic planning tool but,
just as importantly, you should use it as an execution tool with
the goals encapsulating the voice of the customer.
The
product owner uses the goal tree
as a roadmap to achieve the vision (periodically reviewing it with
the product sponsor to ensure it continues to steer a true course).
Making tactical decisions and creating tactical goals for the
release and iteration planning games the product owner steers the
development effort to deliver the highest value functionality to
customers and realise maximum return on investment for the
business.
Saturday, 4 August 2007
Keep the customers' perspective visible
Posted by Simon Baker - Permalink
