Innovation is about solving problems. It's not about invention
and technology; it's about economics and creating value. We are
mesmerised by new gizmos, gadgets and widgets but we lose sight of
the
why behind the
what .
David Neeleman, CEO of JetBlue said:
Innovation is trying to figure out a way to do something
better than it's ever been done before.
A great innovation is elegant simplicity imbued with the
power to create change that matters. You won't find elegance
in grand designs or beautiful looks. You'll find elegance in the
solution that solves a problem with creativity, simplicity,
subtlety and quality with minimum effort and cost. Elegant
solutions are obvious only in retrospect.
Companies that have truly mastered innovation know that it
can be de-risked by making a number of small bets across a
portfolio of ideas, rather than one big bet on a would-be killer
app.
Sunday, 13 May 2007
Is there a better way?
Posted by Simon Baker - Permalink
