In 2 years, the people at
37signals successfully launched the
Basecamp ,
Campfire ,
Backpack ,
Writeboard , and
Ta-da List web-based applications, and the
infamous open-source web application framework,
Ruby on Rails . Now, over 400,000 people around
the world are actively using these applications.
37signals have published a PDF book about their
business, design, programming, and marketing principles, titled
Getting Real .
The
book is packed with keep-it-simple insights, contrarian
points of view, and unconventional approaches to software design.
This is not a technical book or a design tutorial, it's a book of
ideas .
If you're playing around with Web applications I recommend you get
a copy of
Getting Real and start reading it.
Saturday, 1 April 2006
Come on. Get real!
Posted by Simon Baker - Permalink